Each day, thousands of commercial real estate brokers will go to work, plug a hands-free headset into their phones, and start “dialing for dollars.” They have lists, scripts and cold-calling “maneuvers,” all created with one goal in mind: get the meeting.
While this may conjure visions of an 80’s stockbroker — see Bud Fox, Patrick Bateman or Jordan Belfort — it is still a very real persona for today’s commercial real estate broker. Why? Because the commercial real estate industry has successfully kept its information to itself.
Landlords have kept lease transactions complicated, and brokers have kept space listings and details of past deals private, preventing consumers from navigating the process alone. And while new platforms have emerged to help consumers search for space without a broker, the value proposition for hiring a (good) broker remains strong: it’s “free” expertise and it saves time.
But what if consumers better understood the brokerage industry? What if they knew and understood how they indirectly pay their broker’s commission through monthly rent payments? And what if they could easily calculate those commission amounts? And know what services they should demand from a broker based on that commission? Then wouldn’t they want to compete brokers for better service, rather than their ability to cold-call?
We think so. So, rather than attempt to “dis-intermediate” the broker, we’ve made it our mission to certify the very best
brokers commercial real estate advisors in every market and industry, and help you compete them transparently on service and quality, not sales.
Because we believe in a world of better service and better advisors, not a better “do-it-yourself” model.